Continue reading...
Kwame
shed more light on the need for the retreat and re-emergence of the
brand with plans for the future. “Nigezie, the all music station will
continue to be a yardstick for quality entertainment and become a
platform for effective self expression for thousands of creative people
within and outside the country, with prime programs such as E-XTRA, TEAR
RUBBER and NIGERIAN TOP 20. The channel will still showcase the
positive mental attitude, tenacity and vision of the Nigerian spirit”.
Speaking
on the second pioneering brand, Orisun (meaning the source), Kwame said
“the indigenous Yoruba channel will mirror the lifestyle and culture of
the Yoruba race via movies, soaps, documentaries, series, talk shows
and a host of other programmes, hence it will portray the uniqueness of
the Yorubas. The channel will serve as the source of high end quality
Yoruba entertainment”.
As
regards the broadcast platform for the rebirth of Nigezie and the
launch of Orisun, Kwame said “the introduction of the digital
terrestrial platforms in Nigeria has urged us to launch the 2 channels
on the StarTimes Platform. Nigezie broadcasts on Channel 128 while
Orisun broadcasts on Channel 130. The plan to use the platform came as a
result of the fact that in the nearest future, the digital terrestrial
platforms will create unimaginable possibilities in the industry”.
VNM
has created a brand that will aggregate all its brands, radio shows,
reality shows, amongst other content under one umbrella called VIRTUAL
MAGIC.